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Published on: Jan 2021 | From USD $2900 | Published By: KONCEPT ANALYTICS | Number Of Pages: 92
The global social media management software market is anticipated to reach US$5.78 billion in 2024, escalating at a CAGR of 14.52% during the period spanning 2020-2024. Factors such as increasing adoption of social media, expanding urbanization, growing usage of mobile devices, accelerating growth of BFSI sector and rising trend of social media advertising are expected to drive the market. However, growth of the industry would be challenged by continuous requirement to upgrade and associated risks with social media management software. A few notable trends may include surging adoption of cloud-based solutions, upswing in e-commerce penetration, increasing integration with artificial intelligence and surging need for managing social media accounts.
The global social media management software market is segmented on the basis of deployment and application. Based on the deployment, the global social media management software market can broadly be divided into cloud-based and on-premises. Whereas, depending upon the application, the global market can be segmented into small enterprises, medium organizations and large organizations.
The fastest growing regional market is Americas owing to the growing presence of well-established software vendors, extensive usage of the social media management software as it enables organizations to plan their social strategies much faster, engage with customers, shorten the lead generation cycle and monitor their social feeds better. Further, the unprecedented time of the COVID-19 pandemic is leveraging the importance of social media marketing among organizations, which is acting as a vital opportunity for marketers to reach customers and to increase their sales during the pandemic situation and thereby is expected to drive the growth of the social media management software market globally.
Scope of the report:
The report provides a comprehensive analysis of the global social media management software market segmented on the basis of deployment, application and region.
The major regional and country markets (Americas, Europe and Asia Pacific) have been analyzed.
The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
The competitive landscape of the market, along with the company profiles of leading players (Facebook Inc., Oracle Corporation, Twitter, Inc., Sprout Social, Inc., Hootsuite Inc., and Zoho Corporation) are also presented in detail.
Key Target Audience:
Social Media Management Software Developers
Industry Software Vendors (ISVs) and Venture Capitalists
End Users
Software Consulting Companies
1. Market Overview
1.1 Introduction
1.2 Attributes of Social Media Management Software
1.3 Pricing of Social Media Management Software
1.4 Reasons for Using Social Media Management Software
1.5 Examples of Social Media Management Software
1.6 Potential Issues with Social Media Management Software
2. Impact of COVID-19
2.1 Rise in Social Media Advertising
2.2 Escalating Retail E-commerce Website Traffic
3. Global Market Analysis
3.1 Global Social Media Management Software Market by Value
3.2 Global Social Media Management Software Market Forecast by Value
3.3 Global Social Media Management Software Market by Deployment
3.3.1 Global Cloud-Based Social Media Management Software Market by Value
3.3.2 Global Cloud-Based Social Media Management Software Market Forecast by Value
3.3.3 Global On-Premises Social Media Management Software Market by Value
3.3.4 Global On-Premises Social Media Management Software Market Forecast by Value
3.4 Global Social Media Management Software Market by Application
3.4.1 Global Small Enterprises Social Media Management Software Market by Value
3.4.2 Global Small Enterprises Social Media Management Software Market Forecast by Value
3.4.3 Global Medium Organizations Social Media Management Software Market by Value
3.4.4 Global Medium Organizations Social Media Management Software Market Forecast by Value
3.4.5 Global Large Organizations Social Media Management Software Market by Value
3.4.6 Global Large Organizations Social Media Management Software Market Forecast by Value
3.5 Global Social Media Management Software Market by Region
4. Regional Market Analysis
4.1 Americas
4.1.1 Americas Social Media Management Software Market by Value
4.1.2 Americas Social Media Management Software Market Forecast by Value
4.2 Europe
4.2.1 Europe Social Media Management Software Market by Value
4.2.2 Europe Social Media Management Software Market Forecast by Value
4.3 Asia Pacific
4.3.1 Asia Pacific Social Media Management Software Market by Value
4.3.2 Asia Pacific Social Media Management Software Market Forecast by Value
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Increasing Adoption of Social Media
5.1.2 Expanding Urbanization
5.1.3 Growing Usage of Mobile Devices
5.1.4 Accelerating Growth of BFSI Sector
5.1.5 Rising Trend of Social Media Advertising
5.1.6 Mounting Penetration of Internet Users
5.2 Key Trends & Developments
5.2.1 Surging Adoption of Cloud-Based Solutions
5.2.2 Upswing in E-Commerce Penetration
5.2.3 Increasing Integration with Artificial Intelligence
5.2.4 Surging Need for Managing Social Media Accounts
5.3 Challenges
5.3.1 Continuous Requirement to Upgrade
5.3.2 Associated Risks
6. Competitive Landscape
6.1 Global Market
6.1.1 Revenue Comparison of Key Players
6.1.2 Market Capitalization Comparison of Key Players
6.1.3 R&D Comparison of Key Players
6.1.4 Global Social Media Management Software Market Share by Key Players
7. Company Profiles
7.1 Facebook, Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Oracle Corporation
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Twitter, Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Sprout Social, Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
7.5 Hootsuite Inc.
7.5.1 Business Overview
7.5.2 Business Strategies
7.6 Zoho Corporation
7.6.1 Business Overview
7.6.2 Business Strategies
List of Figures
Attributes of Social Media Management Software
Factors Responsible for Social Media Management Software Price
Reasons for Using Social Media Management Software
Examples of Social Media Management Software
Potential Issues with Social Media Management Software
Global Social Media Advertisement Revenue by Device Type (2017-2021)
Global Retail E-commerce Website Traffic (2020)
Global Social Media Management Software Market by Value (2015-2019)
Global Social Media Management Software Market Forecast by Value (2020-2024)
Global Social Media Management Software Market by Deployment (2019)
Global Cloud-Based Social Media Management Software Market by Value (2015-2019)
Global Cloud-Based Social Media Management Software Market Forecast by Value (2020-2024)
Global On-Premises Social Media Management Software Market by Value (2015-2019)
Global On-Premises Social Media Management Software Market Forecast by Value (2020-2024)
Global Social Media Management Software Market Value by Application (2019)
Global Small Enterprises Social Media Management Software Market by Value (2015-2019)
Global Small Enterprises Social Media Management Software Market Forecast by Value (2020-2024)
Global Medium Organizations Social Media Management Software Market by Value (2015-2019)
Global Medium Organizations Social Media Management Software Market Forecast by Value (2020-2024)
Global Large Organizations Social Media Management Software Market by Value (2015-2019)
Global Large Organizations Social Media Management Software Market Forecast by Value (2020-2024)
Global Social Media Management Software Market by Region (2019)
Americas Social Media Management Software Market by Value (2015-2019)
Americas Social Media Management Software Market Forecast by Value (2020-2024)
Europe Social Media Management Software Market by Value (2015-2019)
Europe Social Media Management Software Market Forecast by Value (2020-2024)
Asia Pacific Social Media Management Software Market by Value (2015-2019)
Asia Pacific Social Media Management Software Market Forecast by Value (2020-2024)
Global Social Media Users (2017-2025)
Global Urban Population (2014-2019)
Global Smartphone & Tablet Users (2014-2020)
Global Banking & Financial Services Software Market (2015-2020)
The U.S. Social Network Ad Expenditure (2016-2022)
Global Internet Users (2014-2020)
Global Cloud Computing Market Revenue (2018-2023)
Global Retail E-Commerce Sales (2017-2023)
Global Artificial Intelligence Revenue (2017-2025)
Global Social Media Management Software Market Share by Key Players (2019)
Facebook, Inc. Revenue and Net Income (2015-2019)
Facebook, Inc. Revenue by Region (2019)
Oracle Corporation Total Revenue and Net Income (2016-2020)
Oracle Corporation Total Revenue by Segment (2020)
Oracle Corporation Total Revenue by Region (2020)
Twitter, Inc. Revenue and Net Income (2015-2019)
Sprout Social, Inc. Total Revenue and Net Loss (2015-2019)
Sprout Social, Inc. Total Revenue by Region (2019)
List of Tables
Revenue Comparison of Key Players (2019/2020)
Market Capitalization Comparison of Key Players (2020)
R&D Comparison of Key Players (2019/2020)
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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